Videos vs. interactive videos

Here is an abstract of an article, which I found very interesting.

“Four different settings were studied: three were e-learning environments—with interactive video, with non-interactive video, and without video. The fourth was the traditional classroom environment. Results of the experiment showed that the value of video for learning effectiveness was contingent upon the provision of interactivity. Students in the e-learning environment that provided interactive video achieved significantly better learning performance and a higher level of learner satisfaction than those in other settings. However, students who used the e-learning environment that provided non-interactive video did not improve either. “

Zang et al., (2006) Instructional video in e-learning: Assessing the impact of  interactive video on learning effectiveness, Information & Management, vol. 43;  pages 15–27

My view is that videos which are not interactive can be effective learning tools too .  It is more about how they are integrated in the learning and teaching practices that makes the difference.  Still, testing students’ reponces is the way forward.



Useful information on e-learning effectiveness

Here  is   the summary  of  a study comparing student satisfaction and formal test results after using four different types of instruction:  traditional classroom, on-line instruction without video, on-line instruction with video, and on-line instruction with interactive video  (video organised in small chunks that are well-indexed, and easily manipulated).  All groups that used on-line instruction reported higher satisfaction than the group with traditional classroom instruction.  The students using on-line instruction without video and those using on-line instruction with linear video scored equal satisfaction.   The interactive video group reported higher satisfaction.  The test scores (learning outcome) of the group using the interactive video were higher than those of  the other three groups.

Does this justify the time investment that making interactive videos require?    

(Zang et al, (2006), ‘Instructional video in e-learning: Assessing the impact of interactive video on learning effectiveness’, Information & Management   vol.  43: 15–27, [Available on-line:]